Research Research by Kartik Kumra: A Creative Hub in New Delhi
Discover Research Research, the flagship store by Kartik Research in Greater Kailash II, New Delhi. This innovative space blends sustainability, Indian heritage, and modern design, offering curated menswear, emerging Indian brands, and handpicked vintage collections for a unique shopping experience.

Kartik Research Opens a Creative Hub in New Delhi
Designer Kartik Kumra, the visionary behind Kartik Research, has launched an innovative flagship store in New Delhi. Named Research Research, the space redefines retail by focusing on creativity, collaboration, and exploration. More than just a store, it’s a platform that encourages engagement and innovation, moving beyond conventional shopping experiences.
A Space for Experimentation and Community
Covering an impressive 1400 sq ft, Research Research has been crafted as a concept space where design experimentation takes center stage. Unlike traditional stores, it invites visitors to experience the brand’s ethos without the expectation of making a purchase. As Kumra explains, the store is intentionally raw, offering a space to explore ideas and tell stories while setting the foundation for international growth.
The store also encourages community interaction, offering a space where customers and creators can collaborate and exchange ideas, fostering a deeper connection with the brand.
Inspired by India’s Heritage and Sustainability
The store’s interiors reflect a commitment to sustainability and a celebration of India’s cultural richness. Notable features include:
- Sustainable Wooden Interiors: Repurposed wood gives the space a warm, natural feel.
- Jaisalmer Yellow Stone Flooring: The iconic Indian stone adds a classic, earthy touch.
- Traditional Textiles and Art: Kantha fabrics and folk art, sourced from Kumra’s travels, bring traditional Indian craftsmanship into the space.
These elements combine to create a modern yet culturally grounded aesthetic, making the store a unique sensory experience.
A Fresh Vision for Fashion
The store introduces a new in-house line, expanding on Kartik Research’s jersey collection and incorporating influences from Ayurveda and Delhi’s architectural heritage. By merging global trends with local inspiration, it caters to a younger, India-centric audience while staying true to the brand’s innovative roots.
Credits: https://www.instagram.com/kartikresearch
A Curated Selection of Fashion and Vintage Finds
Credits: https://www.instagram.com/kartikresearch
Research Research isn’t limited to showcasing Kartik Research designs. It also features:
- Emerging Indian Brands: Labels like Lahos and Margn add diverse perspectives.
- Global Collaborations: International names like Sage Nation and Small Talk Studios enhance the collection.
- Vintage Treasures: Rotating racks of carefully selected vintage pieces from Singapore and New York offer a nostalgic charm.
This curated mix ensures that the store appeals to a wide audience, from those seeking contemporary fashion to lovers of vintage style.
Shaping the Future of Retail
Kartik Kumra envisions Research Research as more than just a store—it’s a tool for expanding the brand’s reach and sharing its philosophy. This approach aligns with a growing trend in the retail world: blending experiential shopping with storytelling and community building.
Plan a Visit
Located at M82, M-Block Market, 2nd Floor, Greater Kailash II, New Delhi, Research Research is an exciting destination for those interested in thoughtful design and innovative fashion. Whether you’re passionate about contemporary style, cultural heritage, or sustainable practices, this store promises a unique and inspiring experience.
Research Research stands as a testament to how retail can evolve into something more meaningful. By bridging creativity, sustainability, and community, Kartik Kumra has created a space that redefines how we interact with fashion and design.
What's Your Reaction?






