AM:PM by Ankur & Priyanka Modi: A Symphony of Timeless Elegance and Modern Luxury

AM:PM by Ankur & Priyanka Modi is a luxury fashion brand known for its elegant, minimalistic designs that blend traditional Indian craftsmanship with contemporary silhouettes. With flagship stores in Delhi's DLF Emporio, The Chanakya, and Khan Market, AM:PM caters to modern women seeking timeless style and comfort.

Dec 17, 2024 - 12:47
Dec 18, 2024 - 15:25
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AM:PM by Ankur & Priyanka Modi: A Symphony of Timeless Elegance and Modern Luxury

AM:PM, a celebration of refined elegance and modern minimalism. Founded in 2002 by the dynamic duo Ankur and Priyanka Modi, AM:PM has redefined luxury prêt wear in India. The brand’s name itself—AM:PM—reflects versatility, capturing the essence of effortless fashion that seamlessly transitions from day to evening.

Ankur, known for his entrepreneurial foresight, and Priyanka, celebrated for her creative genius, together created a label that celebrates understated luxury. Their commitment to timeless design and attention to detail have made AM:PM synonymous with sophistication.


The Brand Philosophy: Where Less is More

AM:PM thrives on the mantra that “less is more”. The brand focuses on clean lines, fluid silhouettes, and a restrained color palette that reflects confidence and elegance. Unlike brands that rely heavily on ostentation, AM:PM’s designs whisper luxury through subtle craftsmanship and premium materials.

  1. Effortless Wearability: Each piece is designed to exude sophistication while remaining comfortable for modern-day women.
  2. Handcrafted Excellence: The label celebrates Indian craftsmanship with intricate details such as hand embroidery, zardozi work, and delicate embellishments.
  3. Global Appeal: AM:PM's versatile pieces are designed to resonate with Indian traditions while appealing to an international audience.

From luxurious kurtas and flowing anarkalis to chic Indo-Western co-ords, capes, and jackets, AM:PM reflects a contemporary Indian sensibility.


Collections at AM:PM: A Celebration of Elegance

AM:PM's creations embody a perfect balance of classic and contemporary elements. The collections are thoughtfully curated and categorized to cater to diverse occasions:

  1. Pret (Ready-to-Wear): For women who appreciate refined daily wear, AM:PM’s prêt collection offers contemporary designs ideal for office wear, lunches, or casual evening gatherings.
  2. Festive & Occasion Wear: The festive collection features luxurious anarkalis, lehengas, capes, and shararas, crafted with muted embroidery and tailored for celebratory occasions.
  3. Indo-Western Luxury Staples: Combining global style with Indian roots, AM:PM offers beautifully structured co-ord sets, capes, palazzos, and tunics, often in neutral tones and statement silhouettes.
  4. Signature Pieces: Inspired by art, nature, and architecture, AM:PM’s unique creations reflect themes like Mughal motifs, floral patterns, and clean geometric designs.

The label consistently updates its collection to reflect current fashion trends while preserving its timeless identity. Whether it is an ethereal chanderi silk kurta or a contemporary asymmetrical jacket, AM:PM ensures that each design feels like a piece of art.


AM:PM Flagship Stores in Delhi

Delhi, a hub of fashion and culture, houses some of AM:PM’s most iconic stores. Each store is designed to reflect the brand’s aesthetic—minimal yet luxurious. Step into an AM:PM store, and you are greeted with plush interiors, muted colors, and a carefully curated selection of their latest designs.

Here is a list of their prominent stores in Delhi:

  1. AM:PM Flagship Store – DLF Emporio Mall

    • Address: Shop No. 206, 2nd Floor, DLF Emporio Mall, Vasant Kunj, New Delhi 110070
    • Timings: 11:00 AM to 8:00 PM (Monday to Sunday)
    • Contact: +91 11-40870054
    • Special Note: The DLF Emporio store is an experience in itself, set in one of India’s premier luxury shopping destinations.
  2. AM:PM Store – The Chanakya Mall

    • Address: Ground Floor, The Chanakya Mall, Chanakyapuri, New Delhi 110021
    • Timings: 11:00 AM to 9:00 PM (Monday to Sunday)
    • Contact: +91 11-49480041
    • Special Note: The Chanakya Mall reflects a blend of luxury shopping and immersive design, perfectly complementing AM:PM’s ethos.
  3. AM:PM Boutique – Khan Market

    • Address: 16A, Middle Lane, Khan Market, New Delhi 110003
    • Timings: 11:00 AM to 8:00 PM (Monday to Sunday)
    • Contact: +91 11-24693011
    • Special Note: Khan Market’s boutique setting offers a personalized shopping experience for loyal clientele.

AM:PM’s Online Shopping Experience

AM:PM has embraced the digital era with its seamless online shopping experience. Their official website, www.ampm.in, offers a user-friendly platform to explore and purchase their collections. Customers can browse the latest arrivals, lookbooks, and limited-edition pieces, all with a few clicks.

The brand is also highly active on social media, engaging with its audience through new launches, style inspirations, and behind-the-scenes stories:


Why Choose AM:PM?

  1. Elegance & Comfort: Perfect for women who value simplicity and luxury without compromise.
  2. Sustainable Craftsmanship: AM:PM takes pride in celebrating artisanal techniques and premium Indian textiles.
  3. Versatile Styles: From boardrooms to festive celebrations, AM:PM offers timeless pieces for every occasion.
  4. Global Reach with Indian Roots: Their designs strike a balance between tradition and modernity, appealing to fashion-conscious women worldwide.

A True Reflection of Modern Luxury

AM:PM by Ankur and Priyanka Modi is not just a fashion brand—it is a journey into the heart of contemporary Indian luxury. The brand’s commitment to elegance, craftsmanship, and versatility has earned it a special place in the wardrobes of women who appreciate understated sophistication.

With beautifully curated stores in Delhi’s prime locations—DLF Emporio, The Chanakya Mall, and Khan Market—AM:PM invites customers to immerse themselves in a world where style meets substance. For those unable to visit in person, the brand’s intuitive online store ensures that AM:PM’s designs are accessible anytime, anywhere.

Whether you are shopping for an occasion, updating your wardrobe, or searching for that perfect outfit, AM:PM delivers pieces that resonate with elegance, comfort, and timeless appeal.

Visit an AM:PM store or explore their online collection today and step into the world of luxurious minimalism.


For Store Information & Inquiries:

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Shyamli Shyamli Chugh is a talented content creator and storyteller based in Delhi, India, known for her creative vision and passion for impactful storytelling. She began her academic journey at Modern School, Barakhamba Road, and later earned a degree in Humanities from Jesus and Mary College, University of Delhi, combining intellectual depth with artistic flair. Shyamli is a co-founder of the YouTube channel Honestly Talking, which she manages alongside her sister, Deepali Chugh—an MS graduate in Computer Science from New York University, now based in New York. Through Honestly Talking, Shyamli creates compelling content on travel, food, lifestyle, and culture, with a special emphasis on the vibrant life of Delhi. From uncovering the best local cuisines to curating unique experiences, her work reflects a deep love for storytelling and a keen attention to detail. In addition to Honestly Talking, Shyamli is also the co-founder of SouthDelhi.com, a platform dedicated to capturing the contemporary, urban lifestyle of South Delhi. By showcasing the area's dynamic culture, luxury, and innovation, Shyamli has crafted a space that resonates with the affluent class and young audiences, offering fresh insights and exclusive content about this iconic part of the city. Shyamli excels in scripting, filming, and editing, ensuring her projects are engaging and of the highest quality. Her vision for both Honestly Talking and SouthDelhi.com is to connect audiences across borders and create content that inspires and entertains viewers worldwide. With her dedication and creative approach, Shyamli continues to make a significant mark in the digital content space.